SourceMedia is a New York City-based diversified business-to-business digital media company serving the financial, healthcare and technology industries. Its portfolio comprises many of business-to-business media’s strongest brands, including American Banker, The Bond Buyer, Financial Planning and Accounting Today. The company offers subscribers and clients digital news and data services, industry research, in-depth conferences and seminars, and specialized marketing services. Over the past three years, SourceMedia has executed a transformation strategy powered by significant investments, which reestablished it as a performance marketing company with strong subscription and event platforms. The company is recognized for superior content across all channels, as evidenced by its audience growth and numerous journalism awards. SourceMedia has a conservative capital structure, in addition to strong financial performance and trends.
In August 2014, SourceMedia was acquired by Observer Capital. Observer Capital is an investment firm focused on private equity and special situation opportunities across the media, finance and business services industries. By bringing partnership and experience to each investment, Observer Capital seeks to enhance value through strategic growth initiatives, operating and technology improvements, and add-on acquisitions.
SourceMedia is focused on continuing with the execution of its strategy by enhancing its portfolio of services – on behalf of its marketing clients, subscribers, and event attendees – and accelerating its development through organic growth and acquisitions.
The Director will have full responsibility for the strategy, implementation of, and operations of SourceMedia’s subscriber acquisition and renewal strategies through marketing initiatives. The Director is responsible for driving subscriptions through integrated marketing channels reporting directly to the Chief Subscription Officer with a matrix to the VP of Audience and Data Sciences.
Responsibilities include but not limited to:
Develop and evolve overall subscription marketing program, data and platform marketing strategy supporting new and existing products to build SourceMedia’s paid content business.
We offer a competitive compensation and benefits package. Our extensive offerings include medical, dental, and vision coverage; disability and life insurance; paid time off; a 401(k) plan; a pre-tax transportation payment program; and subsidized health club membership.
For consideration, please send your cover letter and resume.
SourceMedia complies with all federal, state, and local laws that prohibit discrimination because of age, race, color, religion, creed, sex, national origin, ancestry, physical or mental disability, medical condition, predisposing genetic characteristics, marital status, veteran status, sexual orientation, arrest records, unemployment status or any other protected category.