The Audience Development department provides critical support for all of the company’s revenue lines including display advertising, lead generation, subscriptions and conferences. Because Audience Development is a shared resource supporting multiple functional and operating units, collaboration is essential to the group’s success. The group’s mission is simultaneously to serve and to lead – provide subject-matter expertise, governance and strategic oversight while at the same time meeting various stakeholders’ requirements and goals.
The Manager, Digital Marketing plays a key role in SourceMedia’s Audience Development department, reporting to the Director of Audience Development. This position is a senior member of a team that is responsible for management and execution of marketing campaigns necessary to increase audience size, quality, and engagement for SourceMedia brands and their associated products and services.
Working within the company’s overall strategic framework and standards, this position collaborates with internal clients and other stakeholders as needed to plan and execute campaigns to meet stated objectives. This person will be, or become, an expert in the SourceMedia audience communities they’re responsible for growing and engaging – understanding their demographic profile, their content consumption habits and interests, and the resources and methods that best enable targeting, qualifying and converting them.
This role will be expected to develop new and innovative marketing campaigns and strategies that deliver on set departmental goals, increase user engagement and contribute directly to the overall growth, richness and health of the audience database. Tracking the effectiveness and ROI of these campaigns against KPI goals through proper reporting and use of analytics tools will be a key function.
This role requires strong marketing copy-writing skills. Applicants must be able to craft well-edited, engaging and effective, and audience-appropriate messages – suitable for multiple channels and formats – to facilitate campaigns. Being detail-oriented, a self-starter with multi-tasking skills managing tight deadlines are other components to the success of this role.
Specific duties include, but are not limited to:
We offer a competitive compensation and benefits package. Our extensive offerings include medical, dental, and vision coverage; disability and life insurance; paid time off; a 401(k) plan; a pre-tax transportation payment program; and subsidized health club membership.
For consideration, please send your cover letter, resume, and salary requirements.
SourceMedia provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences.
We invite you to visit our website for additional information: www.sourcemedia.com
SourceMedia complies with all federal, state, and local laws that prohibit discrimination because of age, race, color, religion, creed, sex, national origin, ancestry, physical or mental disability, medical condition, predisposing genetic characteristics, marital status, veteran status, sexual orientation, arrest records, unemployment status or any other protected category.