SourceMedia

  • Marketing Coordinator (Conferences & Events)

    Job Locations US-NY-New York City
    Job ID
    2018-1144
    Category
    Conferences & Events
  • Overview

    SourceMedia, is an innovative, growing digital business information and performance media company serving senior-level professionals in the financial, technology and healthcare sectors.  SourceMedia’s proven track record in producing best-in-class publications such as American Banker, The Bond Buyer, and National Mortgage News is matched by a calendar of more than 30 industry-leading conferences and events.

     

    Currently, SourceMedia's Conferences and Events department has an exciting opportunity for a Marketing Coordinator in its marketing team.

     

     

    Responsibilities

    This individual will work closely with marketing managers to assist in all attendee acquisition, attendee retention, and audience development efforts for a fast-growing conference and events business.

    More specifically, this person will be responsible for:

     

    • Email Marketing
      • Design, edit and execute e-mail marketing campaigns create and send emails. Analyze and present metrics on campaigns and recommend shifts in strategy/direction.
      • Coordinate, maintain and format target prospect and marketing lists

     

    • Websites
      • Create, update and manage conference websites, including uploading content (speaker info, agendas, session info, sponsors, etc.).
      • Maintain brand look and feel on all web sites.
      • Optimize websites, recommend upgrades to the layout, design to improve user experience.

     

    • Social Media
      • Execute multi-channel marketing campaigns to increase engagement and brand loyalty.
      • Assist in drafting, posting, optimizing and monitoring posts.

     

    • Onsite
      • Assist with the running of the event on site. 

     

    • Other tasks as assigned

    Qualifications

    • 2+ years of hands-on email marketing coordination experience, specifically in B2B markets;
    • 2+ years of hands-on experience in a major ESP (For example: Eloqua, Pardot, or Marketo);
    • Knowledge of HTML and CSS;
    • Strong PhotoShop, Excel, and PowerPoint skills;
    • Solid understanding of search engines, SEO and analytics;
    • Understanding of social media for business applications, specifically, twitter and LinkedIn;
    • Ability to efficiently handle a very busy schedule;
    • Strong project/time management skills;
    • Strong copywriting and editing skills.

     

     

    We offer a competitive compensation and benefits package. Our extensive offerings include medical, dental, and vision coverage; disability and life insurance; paid time off; a 401(k) plan; a pre-tax transportation payment program; and subsidized health club membership.

     

    For consideration, please send your cover letter and resume.

     

    SourceMedia complies with all federal, state, and local laws that prohibit discrimination because of age, race, color, religion, creed, sex, national origin, ancestry, physical or mental disability, medical condition, predisposing genetic characteristics, marital status, veteran status, sexual orientation, arrest records, unemployment status or any other protected category.

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